Our purpose

The purpose of GHA DISCOVERY is two-fold. We developed an innovative loyalty programme to help our members experience the world by recognising and rewarding them with the benefits that are important to them, like room upgrades and a rewards currency that can be spent flexibly across any hotel in our global collection. GHA DISCOVERY also serves our independent hotel brands by harnessing the power of our 30 million members to drive incremental revenue through direct channels, helping them compete with big-box brands.